Booking.com | FRIENDS Experience
To help Americans reunite with their friends through travel after a year of being apart, Booking.com partnered with Superfly X to turn The FRIENDS Experience in NYC into a once-in-a-lifetime bookable overnight stay. StudioHS created the unique accommodation inside the recreation of Monica and Rachel’s apartment, and H&S amplified the activation through earned media and an owned social media strategy. The campaign objective was to highlight Booking.com’s breadth of alternative accommodations by creating the ultimate sleepover dedicated to the iconic, beloved 90s sitcom.
“OH. MY. GAWD! Creating the ultimate sleepover at The FRIENDS Experience, bookable exclusively on Booking.com, was a dream come true. From the iconic doomed sofa pivot to the Vegas wedding chapel and all the iconic props and outfits in between, H&S and Booking.com truly created a once-in-a-lifetime experience for superfans and travel lovers alike at the New York City exhibition. Earned consumer and broadcast press responded very positively and we were thrilled with the national coverage we secured in top-tier lifestyle and entertainment publications like BuzzFeed, E! Online, Page Six, PopSugar, PureWow, Southern Living and even a segment on Late Night with Seth Meyers that also appeared on The Ellen Show! The Booking.com sleepovers at The FRIENDS Experience are definitely a personal career high for me.”