Luis Braga | #BLM Open Letter

 

My name is Luis Manuel Braga Jr. I was born on April 12th, 1992 to Josefa Altagracia Caminero and Luis Manuel Braga in Elmhurst, New York.

My mother is from the Dominican Republic, her side of the family sees many members of different ethnic makeups. As a child, I was always fascinated by the differences in my family, even though it was never discussed. Many people aren’t aware that the Latinx community comes with its own set of self-racial issues

My father's background has always been a mystery to me and it's a topic my family has kept guarded for years, something I’ve never publicly spoken about.  I always knew my grandfather was of Brazilian descent, but never got to meet him as he was shot and killed before I was born. With recent events, I’ve been contemplating whether his darker skin tone was a factor in his murder.

I grew up closely with my Dominican aunt & cousin, who’s lighter complexion was never an issue to me.  Growing up as part of a single-parent household, my aunt and my father firsthand knew the experiences of being impoverished.

When I was 5, I remembered my family made a collective decision, for the futures of both me and my cousin. Both families moved to Glendale, a predominately white suburb of Queens.  I observed racial differences in first grade, where I transitioned from public education to a private one. My classmates and cousin would joke about the matter, I would even laugh and brush it off…none of this got me upset or bothered. I was never treated differently as far as I can remember from growing up. I played basketball and threw my “head in the game” as a way to avoid confronting my sexuality. Although I hung out, partied, celebrated, and had good times with my white teammates and classmates, my blackness was made aware to me in the soft-subtle racial undertones and exploitation of my blackness. I was oft-referred to as the “Spanish-friend”.

It wasn’t until college and when I began to work where I noticed the difference. I had assimilated myself into fitting into this bubble as the “safe” black kid. As disheartening as it sounds, I had white friends tell me, “you're Spanish, you're not black” and I agreed. I suppressed my racial identity for years. It wasn’t until I met a friend at a retail job, I took in college that I realized my denial. He changed my sense of self and my eagerness to be accepted by the white majority. Initially, though hurt and confused, I gradually realized the truth in his words. I was confused, scared, and hurt. I still didn’t comprehend what this meant until this weekend.

This weekend I realized I was sheltered from my true identity, as an Afro-Latino man. I let my fear paralyze me properly asserting myself. It wasn’t an easy pill to swallow, after so many years of “acceptance” by my white friends, I had the opportunity to speak up and align myself with the community that I had previously ignored. Social media allowed me the opportunity to share my personal story with those who are struggling with their identity, specifically those in the Latinx community. I wanted them to feel heard, seen, and most importantly valued. The incoming supportive messages warmed my heart.

I'm proud I spoke up. This isn’t about time; this is about addressing racism. You should not feel ashamed about making your voice heard.

I write this letter as I am no longer keeping silent, and to share my personal story; a story I’ve kept guarded for 28 years of my life. I hope that it inspires others who have similar feelings to take that action and address difficult issues.

Having a voice is not only beautiful, but it’s also one of the most powerful assets one can use, especially during this time in society. I encourage everyone to stand up with us, speak justice, and support your minority colleagues and those sound you. Show them that you are beside them.

In the words of the great Dr. Martin Luther King Jr, “let no man pull you so low as to hate him”.

Peace, Love, & Justice.

Luis Manual Braga Jr.

 

Introducing: H&S + Reframe

 
H%2526S%2Bandn%2BReframe%2BFinal%2BLogo%2BLockup%2B%252806232020%2529%2B%25281%2529.jpg
 

Two Culturally Transformative Companies Converge in Collaboration: Remaking Corporate America To Reflect the New America

The Dual Partnership Aims to Drive Awareness that Diversity, Equity and Inclusion Is Not Enough To Save Current Corporations

 
 
 

Corporate America and America are at a cultural crossroads as a result of a “Perfect Storm”: the COVID-19 pandemic and Black Lives Matter.

We’ve been here before. However, this time feels different.

Now is the time to introduce a new approach that culturally transforms Corporate America and closes the gap between Corporate America and America.

 

This week, we’re thrilled to announce that H&S is joining forces with Reframe, an enterprise software as a service technology company, to steer Corporate America toward a transformation that accurately reflects the cultural reality of New America. 

Elizabeth Harrison, our fearless CEO and co-founder and Jeffrey L. Bowman, a former Madison Avenue advertising executive turned tech entrepreneur who is co-founder and CEO of Reframe, formed the partnership created through a co-authored White Paper written primarily by Bowman through his research, pre COVID-19, that uncovered why this integral change is so difficult for organizations.

We sat down with Elizabeth and Jeffrey to discuss why now is the right time for transformation, what success looks like, and what’s exciting about this new partnership:

Why is now the right time for a cultural transformation in Corporate America?

We find ourselves amidst a powerful and necessary conversation around race, ethnicity, gender, culture, and equality that requires expert precision. As a collective group, we have a long history of viewing our trade through a cultural lens and being champions for justice, self-expression, fairness, and diversity. We strongly believe it is our responsibility to share our knowledge with Corporate America across this nation in order to effect meaningful change.

What does this transformation look like to be successful and sustainable?

The traditional approach of the last half century of diversity, equity, and inclusion has missed the mark when it comes to an effective way of integrating Corporate America.  While on the surface, it may seem like the appropriate solution with many adherents pointing to positive anecdotal developments, however, what it leaves out is the endemic structural underpinnings of our culture that require a radical reordering.   As Americans throughout the nation come to grips with how we move forward together in a positive and meaningful direction, it is our aim to assist Corporate America in what happens behind closed door.   By introducing a change management approach to build a workplace for cultural inclusion, early adopters will certainly be on the vanguard of how we move broader society toward outcomes that are both sustainable and scalable.

What excites you most about the Harrison & Shriftman / Reframe partnership?

Finding the exact words.  Striking a genuine tone.  Setting the right example.  Striding toward a better shared future. By joining forces in this effort, H&S and Reframe has forged an incredibly unique community where our shared integral values are welcomed, heard, supported, and implemented.  This cultural lens of championing these human truths have successfully created impactful solutions and award-winning programs on behalf of our partners and throughout our communities that bridge the divide between Corporate America and diverse audiences across the nation.

To learn more about how to do it, and to download the report, visit www.iamapeopleleader.com and contact us.

How the Marketing Communications Industry Can Be An Impactful Ally For the Black Community

 

Last Thursday, our very own Director of Lifestyle & Brand Engagement, Luis Braga, joined The PR Net’s latest webinar on Impactful Allyship in Marketing and Communications where he provided valuable insights into the importance of minority consumer purchasing power, diversity in media and influencer relations, and the fundamental ways brands can make campaigns more representative and relevant for the black community.

The following excerpts from the webinar highlight these topics and how, at H&S we continue to work with our clients to ensure diversity and inclusion are at the forefront of strategy and communications.

 

#BlackLivesMatter Staff Resources & Recommendations

 

As an agency, and as individuals, we’ve been taking the extra time and effort to immerse ourselves in the Black Lives Matter movement. We wanted to share some of our staff’s personal recommendations. We hope you’ll join us in reading, listening, and continuing to put words into action.

 
 
 

JOCELYN JACKSON, Director

Sharing my fave brands right now: Inkbox and Universal Standard. They are smaller, not yet as widely-known brands that are showing up their competitor in their respective industries and beyond. Why? Because they aren’t just talking the talk, but are also walking the walk. In the 2nd week of protests, we saw many companies/brands start to join the BLM conversation via external statements, social media and emails to customers. However, it quickly became clear that they were all using the same language, as if someone had created a BLM support template then handed it out for everyone to use. And that screams inauthenticity and a “jumping on the bandwagon so we don’t get left behind” mentality. And we’re not buying it.

The black community and its allies worldwide expect more than just a brand’s lip service; we want clear commitment to action. And while donations to organizations that are making a difference on the ground and pushing for policy reform are welcome and necessary, consumers also expect brands to turn the mirror on themselves, starting with diversifying their employee base at all levels, particularly the senior levels.

Inkbox and Universal Standard took a pause to do just that, and their accountability and transparency speaks volumes. They have a lot work to do, but they aren’t afraid to admit it. And that’s exactly the support we demand to create the change this world is in desperate need of.

 
 
 

GABRIELLE GARCY, Assistant Account Executive

20 Social Justice Organizations to Support Right Now: I thought this was a great resource in finding more information and ways to support a variety of organizations.

My favorites include:

@thelovelandfoundation

@ACLU

@reclaimtheblock

@badguild

 
 
 

VERONICA RODRIGUEZ, Senior Vice President

So proud of our client partners Rodney Williams and Adrian Parker for sharing their personal story and pledge to drive an inside/outside approach to creating long-term systemic shifts around diversity, justice, equity and inclusion within their organization. Take a listen.

 
 
 

ANINA BOSE, Director

A really great read, that stayed with me long after reading it. Tayari Jones’s fourth novel, An American Marriage, is about the deep racial prejudice of the American criminal justice system that convicts a black man, Roy Othaniel Hamilton, of a rape he did not commit. The novel "shows us what can happen when racism and violence collide with relationships."

 
 
 

CAROLINE BATES, Assistant Account Executive

Keeping up Anti-Racist Momentum After the News Cycle: It is important to continue to make an impact moving forward and this guide gives you a few ways to continue your efforts past the news cycle.

 
 
 

LIZ SANTILLANES, Vice President

After working in the fashion industry for the past 12 years, I’m really excited to see this change come about right at the top of @HarpersBazaar. Can’t wait to see how @SamiraNasr’s vision comes to life!

 
 
 

HEIDI SMOLEVITZ, Account Supervisor

These are just some of the amazing people in the Black community that we've had the opportunity to work with on various clients. If you don't already follow, check them out!

@tiffycrazycool
@justkayelle
@farahpink
@broderickhunter
@a_chard_lifestyle
@melaninbanc
@keithnelsonjr

 
 

ALICE + OLIVIA | #ShareTheMicNow

 

We are proud to stand with Stacey Bendet and our friends at alice + olivia as they #ShareTheMicNow with Julee Wilson. When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard. Not anymore. Let’s listen to their stories, their lives and their calls to action.

Be sure to follow along on Instagram, Wednesday, June 10th at 1pm EST!

 
ShareTheMicNow_Email.jpg

#BlackLivesMatter Staff Resources & Recommendations

 

As an agency, and as individuals, we’ve been taking the extra time and effort to immerse ourselves in the Black Lives Matter movement. We wanted to share some of our staff’s personal recommendations. We hope you’ll join us in reading, listening, and continuing to put words into action.

 
 
 

SALAMA WARNER, Vice President

A Time to Kill: This movie shows how unfair the justice system can be to Black Americans. It's a timeless movie!

 
 
 

CHELSEA ENSEL, Senior Account Executive

How to Dismantle Systemic Racism by @ PatiasFantasyWorld: This is a HUGE resource guide that is a excellent for white people who are looking to educate themselves further. There is a whole section on White 2 White Conversation Topics that is really useful for getting white folks who may have been uncomfortable talking about race to commence.

 
 
 

ADRIANA CASTILLO, Vice President

Want to find other ways to make an impact? here are two apps that will allow you to support black owned business: Eat Okra and Black Nation.

 
 
 

LIZZIE NELSON, Account Supervisor

@TheManacho: This IGTV series is a great educational resource. Emmanuel Acho will be continuing his series of “Uncomfortable Conversations with a Black Man” and eventually writing a book compiling all of his experiences and conversations. He also just did an IG live with Lili Reinhart featured in her IGTV feed. I find the way he presents to be informative and inspiring. Looking forward to following along!

 

#BlackLivesMatter Staff Resources & Recommendations

 

It’s been a heavy week and as an agency, and as individuals, we’ve been taking the extra time and effort to immerse ourselves in the Black Lives Matter movement. We wanted to share some of our staff’s personal recommendations. We hope you’ll join us in reading, listening, and continuing to put words into action.

 
 
 

ERIKA LAM, Vice President

For every nine people who have been executed in the U.S., one person on death row has been exonerated and released, a shocking rate of error. This month, @justmercyfilm was made free on streaming platforms and after watching it last night, immediately donated to @eji_org. My eyes were wide open the entire film, and I compel you to do the same!

 
 
 

LUIS BRAGA, Account Director

Grassroots Law spotlight's police brutality that would of otherwise went unknown to the public.

 
 
 

ELIZABETH HARRISON, CEO & Co-Founder

a16z Podcast: What We Can’t Revel We Can’t Heal with former police officer in East Palo Alto, Terry Brown, leading advocate for criminal justice reform and bestselling author @shakasenghor. A searing podcast that will make you think harder about our justice system.

 
 
 

HEIDI SMOLEVITZ, Account Supervisor

Register to vote!

We all have the power to create change in this country - the best way is to make sure our leaders are people we admire, look up to and do the right thing. Our current President is failing us.

 
 
 

ANINA BOSE, Director

As an avid reader, I have learned so much about different races, ethnicities and cultures through literature. To continue educating myself, I am next reading Heavy: An American Memoir for my book club. A brief summary of the book: In this powerful and provocative memoir, genre-bending essayist and novelist Kiese Laymon explores what the weight of a lifetime of secrets, lies, and deception does to a black body, a black family, and a nation teetering on the brink of moral collapse.