Wilson Sporting Goods Co. celebrates the grand opening of its first-ever retail location in its hometown of Chicago. Located in the Gold Coast neighborhood, the new Wilson store “kicked off” at 932 N. Rush Street with executives, Wilson Advisory Staff members and influential Chicagoans present. H&S is proud to help Wilson launch into their first step with brick-and-mortar locations.

The store celebrates 108 years of history in Chicago and follows the launch of Wilson’s first ever Sportswear line earlier this summer. The store offers a curated assortment of sporting goods, inclusive of Wilson’s high-performance equipment across various sport categories such as tennis, baseball, football, basketball, and golf. The new athletic-lifestyle sportswear collection for both men and women will also be available.

This physical expression of the brand will also feature Wilson heritage catalog content and historical relics to top the list of unique store features creating a museum-like in-store environment, and features a distinct, leather-inspired Wilson signature scent along with technological elements to further provide an elevated shopping experience for guests.