Belvedere | Influencer Engagement

CHALLENGE

The 2020 holiday season and gift-giving looked different than yesteryear. To help keep the holiday spirit alive, Belvedere activated a holiday gifting program that encouraged our key influencers, talent partners and media friendlies to share their gratitude by paying it forward with the Best and Fresh “cheersing” moment with a loved one.

However, the feeling hope, gratitude, and good cheer continued to fill the air. In an effort to pay homage to the past, live in gratitude of the present and spread good spirits - we encouraged consumers to pay their good “cheers” forward.

RESULTS

• Launched: A Get a Bottle, Give a Bottle initiative - encouraging consumers to gift the spirit of good cheer forward

• Engaged: A total of 28 influencers (6 paid; 22 unpaid)

• Gifted: A total of 68 bottles / holiday mailers gifted to media and influencer friendlies.

• Secured: 132 social media posts shared (38 paid, 94 unpaid), garnering 12.8M+ social impressions (11.2M paid, 1.6M unpaid) and 27.5K+ engagements (avg. 1.4%)

Belvedere Vodka & The Doughnut Project Collab!

We’ve got NYC’s best holiday treat!

Team H&S partnered our client Belvedere Vodka with The Doughnut Project to create the first Super-Premium Vodka Doughnut – the Belvedere Heritage 176 Old-Fashioned Doughnut. Together we developed the recipe ensuring the distinctive tasting notes of walnut, honey, and allspice in Belvedere’s Heritage 176 are enjoyed in the limited-edition doughnut. If you’re in NYC, make sure to head down to The Doughnut Project this weekend to grab one while you can – they’re only available this weekend and next! P.S. It’s also the perfect holiday treat for friends or family 🍩