Food & Beverage

Hagen Dazs has really nailed their approach to purpose driven content series/campaigns. Love this partnership with Lena Waite and Hillman Grad Productions.

This story’s a few weeks old, but you gotta love DuClaw beer (it’s a local Baltimore brewery!) and this campaign is so clever, so smart and tied to a good cause.

Really interesting to learn about the eponymous - and mysterious - founder of Annie's Mac and Cheese, a meal/side dish that was a staple of mine and many others' childhoods.

Fashion

Nike has won the lawsuit against Lil Nas X’s Satan Shoes. Such an….interesting product drop.

Tech

NFTs Were Supposed to Protect Artists. They Don't.

Avocados From Mexico launches AI-powered website “Avocado Nation” merging entertainment and rewards providing a personalized experience on consumer engagement content – videos from creators, join a loyalty program and win quirky merch (e.g. sportswear line). What is brilliant about this launch is the brand’s ability to leverage digital tech to gather data + insights - consumer data platform (CDP) to study consumer interactions with the content and algorithms - to support personalized experiences. This includes rewards that can be redeemed for cash back, avocado themed swag and sportswear.