Giveon and Alana Haim at The Vanities Party
In anticipation of the upcoming 2022 Oscars, we celebrated young Hollywood in style with BACARDÍ and Vanity Fair at The Vanities Party. VIP guests across the entertainment industry sipped on signature BACARDÍ Premium rum cocktails including the BACARDÍ Oscars Punch and BACARDÍ Ocho Old Fashioned. Notable attendees included Giveon, Olivia Culpo, Alana Haim, plus many more familiar fresh faces.
Let Awards Season begin!
We’re so excited to announce that H&S has been shortlisted for the Power of Purpose Awards 2021 from Campaign US! The awards recognize marketers and agencies giving back and making impact through purpose-driven work. This year’s awards celebrated marketers across six categories including sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements. H&S was honored in the category of nonprofit alongside Color of Change, BBDO New York, and BBDO Studios with Spencer Evan and Happy Finish for the Pedestal Project.
In February of this year, H&S worked with BBDO to launch the Pedestal Project, which was an Augmented Reality (AR) experience on Instagram that allows users to place statues of racial justice leaders atop empty pedestals where confederate statues once stood. This allows users to see a world where statues finally portray worthy idols for future generations. Read more about our Pedestal Project launch here.
At H&S, inclusion is one of our key founding pillars, and spreading that sentiment through campaigns like the Pedestal Project is of utmost important to our team. We are so honored to be included in this list of honorees from Campaign US.
In this uncertain and isolating time, we need to provide solutions for our clients to execute activations that promote a sense of community. The next few months will show rapid growth of virtual experiences and streaming platforms. We need to utilize these platforms in meaningful ways to create impactful experiences.
WHEN PLANNING A VIRTUAL EXPERIENCE CONSIDER PROGRAM SIZE:
• Large scale virtual meetings and events- The digital format will create more content that can be used for future events/advertising. Recorded content, will extend the projected reach of an activation. Utilize geo-targeting to create smaller more targeted experiences for guests
• Small scale activations- Create personalized experiences to highlight a product or brand service via streaming platform. Promote product education through master class sessions.
