New Client | Central Park Tower

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We’re so excited to welcome Central Park Tower as a client to H&S! Here’s an exclusive look at the tallest residential building in the world. And it’s right here in NYC! Standing 1,550 feet above the city, it features amazing amenities such as a ballroom on the 100th floor, a spa, and an outdoor club terrace with poolside food & beverage service. Central Park Tower provides 5-star experience to residents 365 days a year. ⭐️

H&S Names Veronica Rodriguez Chief Brand Officer

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Advancing brand strategy, experiences, engagement and cultural transformation

 NEW YORK, MARCH 17, 2021 – H&S, one of the nation’s leading full-service marketing communications companies, announced today the promotion of Veronica Rodriguez to Chief Brand Officer, reporting to Elizabeth Harrison, co-founder and Chief Executive Officer.

A newly established role, Rodriguez will focus on brand strategy, integration and modernizing diversity, equity, and inclusion. Additionally, she will work to scale new products, services and engagements across the firm’s practice areas.

 “I am thrilled to be a part of the company’s growth story and honored to contribute my experience to an extraordinary legacy,” shared Rodriguez. “I look forward to working with the executive team to expand our reach into emerging and creative platforms, provide access to unheard voices: spotlighting inclusive stories, and convert mindsets through truth-telling and transformative experiences.”

 In this new role, Rodriguez will continue to oversee the growth of H&S brand engagement, StudioHS and cultural transformation specialties. Furthermore, she will collaborate with H&S practice leaders across the corporate communications, lifestyle, travel and consumer marketing divisions to help evolve and expand the agency’s digital and experiential marketing offerings.

“Veronica is a change-agent and innovative marketer with a proven track record of building and transforming brands,” shared Harrison. “Her decades of experience in cross-cultural brand strategy, paired with her expertise in consumer insights, digital, and influencer marketing will be instrumental in delivering impactful strategies for our agency, brand partners and consumer experiences.”

 Over the course of her career, Rodriguez has earned a formidable reputation as a critical thinker and trailblazing communications executive. Since joining H&S in 2017, Rodriguez has held multiple roles across the organization including co-founder of the firm’s newest partnership with Reframe: The People Leaders Platform. Reframe is a software and services company that assists organizations culturally transform while providing strategic counsel to People Leaders on closing the gap between Corporate America and the New America. During her tenure at the company, Rodriguez has led an award-winning spirits communications practice contributing to efforts resulting in 3x’s Bronze Cannes Lions, 2x’s Webby and 1x CLIO Awards for the agency’s long-standing brand partner Bacardi.

 In 2018, under her direction, H&S launched its brand engagement practice. A division that integrates research and analytics with talent relations, influencer relationship-building, digital content and experiences – achieving award-winning brand campaigns that intersect culture, diverse consumer passion points, perspectives and purpose.

Prior to joining H&S, Rodriguez oversaw Multicultural Marketing at Edelman and digital strategy at Marina Maher Communications where combined, she delivered best-in-class results for some of the world’s most leading brands including Diageo, Heineken, Kimberly Clark, Kraft Foods, Pepsi, Procter & Gamble, Unilever, United Airlines, and Verizon, among others.

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Coffee Break | "Twice as Good"

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Women of Color Smashing the Concrete Ceiling and Building Their Own House

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Join us for our next Coffee Break featuring H&S Chief Brand Officer Veronica Rodriguez as she hosts a panel called,

“ Twice as Good: Women of Color Smashing the Concrete Ceiling and Building Their Own House.”

Throughout the one-hour, virtual discussion, we will be highlighting the stories of women of color from across the media, spirits, fashion and tech industries. Each with a unique perspective and journey towards success.

As most Americans continue to lean in on the belief that getting a good education and securing a job at a great company will result in reaching the American dream…climbing the rungs of the socio-economic ladder remain difficult for marginalized communities, particularly women of color. With the ongoing generational challenges BIPOC women are facing in education, business and the workplace; many have decided to stop trying to fit into a pre-set mold and instead, began finding their own way. Now investing in themselves and leveraging their village, women of color are “smashing cement ceilings” and “building their own house.”

Below are details for this upcoming panel and we hope to see you there!

Date: Tuesday, March 23rd

Time: 3:00PM EST

Location & RSVP Link

Moderator:

Veronica Rodriguez, Chief Brand Officer at H&S Communications- Veronica leads the brand engagement, StudioHS and cultural transformation practice at H&S. With over 20 years of strategic integrated marketing experience, Veronica oversees research and analytics, brand strategy, influencer and experiential marketing efforts across the agency’s roster of clients. Her efforts help to advance the integration of research and insights with talent relations, influencer relationship-building, digital content and experiences – resulting in award-winning brand campaigns that intersect culture, diverse consumer passion points, perspectives and purpose. Prior to joining H&S, Rodriguez oversaw multicultural marketing at Edelman and digital strategy at Marina Maher Communications where combined, she delivered best-in-class results for world leading brands including Diageo, Heineken, Kimberly Clark, Kraft Foods, Pepsi, Procter & Gamble, Unilever, United Airlines, and Verizon, among others.

Panelists:

Sidra Smith - writer and award-winning producer Executive Producer, Essence Studios. From developing film and TV projects around the 50-year-old brand’s IP to launching Essence Studios OTT platform - featuring original scripted and non-scripted series, virtual summits and concerts; Sidra has helped to modernize the franchise platform. From the onset of COVID-19, Sidra and her team have produced hundreds of hours of content including virtual events like Essence Wellness House, Essence Festival, Afropunk, Show Me Your Walk: The HBCU Commencement Celebration, The New Voices Fund Pitch Competitions, Dear Black Men, Black Girls Shaking Shit Up: The Girls United Virtual Summit and the Essence Entrepreneur Summit. To cap off the year, Sidra Smith served as the Executive Producer of Sylvie’s Love, now showing on Amazon Prime Video, where she worked closely with Amazon, the producers Nnamdi Asomugha and Gabrielle Glore and director Eugene Ashe to make the film a “Hot Amazon Release”.

Kendall Reynolds – CEO and design director of luxury show brand Kendall Miles Designs. As a third-generation entrepreneur born and raised on the Southside of Chicago, Kendall has always been the type to forge her own path. Starting Kendall Miles Designs as a passion project from her college apartment at the University of Southern California, Kendall completed her degree in International Relations while simultaneously teaching herself how to design footwear. Subsequently, Kendall received formal training at the world-renowned accessories design university, Ars Sutoria in Milan, Italy, before spending two years in NYC establishing a fashion industry network.

Jennifer Gomez, creative storyteller, tech entrepreneur, co-founder and chief marketing officer of oneKIN, an award-winning, mission-driven, retail tech company building an ecosystem of tools to help small + POC-owned businesses thrive. This Spring, the company will be launching twiineTM , a livestream shopping app that allows users to seamlessly interact with small businesses via live shopping events, build community and access exclusive deals. Prior to stepping out on faith and becoming an entrepreneur, Jennifer served as the head of integrated marketing for StyleHaul; and built her career with some of the nations most notable media, sports and beauty brands including L’Oreal USA, Major League Baseball and Time, Inc.

Tyler Phillips, Director of Culture and Lifestyle Partnerships. With over 16+ years of experience in marketing communications for global brands that ranged from beauty and lifestyle companies to spirits. Over the past nine years, Tyler has overseen iconic brands such as BACARDÍ rum, D’USSÉ and Bacardi portfolio of brands including Grey Goose, Bombay Sapphire and Martini. In her role she’s worked to transform brand perception, drive desire, bridge connections and engagement with media, influencers, celebrities and diverse consumers.

Booking.com | Love Letters to America

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Booking.com is issuing a “Love Letter to America” by uplifting an area that was hit hard during COVID-19 - New York City. H&S created the first-ever overnight bookable experience in scenic landmark and epitome of charm, Bryant Park Winter Village, during Valentine’s weekend to enliven the hearts of New Yorkers and travelers nationwide, and reaffirm their love for the Big Apple.

 
 
 
“Booking.com is launching a new campaign that sends love letters to destinations across the U.S., and inviting all Americans (and a few “familiar faces”) to write their own inspiring love letters to their favorite cities. While we’re all stuck at home and can’t travel for the time being, these letters are a small way to remember these wonderful destinations until it’s safe to go to them again.”
— Travel + Leisure
 
 
“The Love Letter to New York will form part of a series of Love Letters to America that Booking.com will be issuing to destinations across the U.S.—especially those that have been hardest hit by the pandemic. Meanwhile, it will also invite Americans to pen their own love letters to their favorite cities, even though they may not be able to travel to them right now.”
— Forbes
 

OMEGA | Zayn Malik

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Zayn Malk Wears Omega Constellation Watch in New “Vibez” Video

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To kick off 2021, global superstar, ZAYN, released the stunning music video for his newest single, “VIBEZ”, adorning an elegant OMEGA Constellation Gents timepiece, which can be seen shining in much of the soulful and artistic video.

ZAYN has continued to be one of music’s biggest fashion icons, with the “VIBEZ” video being no exception. ZAYN wore a Constellation Gents 39mm in Sedna™ gold on Sedna™ gold (ref. 131.50.39.20.02.001). This model features an opaline creamy silvery dial and a date window at the 6 o'clock position. The hands, OMEGA logo, Constellation star and indexes are also all in 18K Sedna™ gold.

Available on omegawatches.com and boutiques nationwide, this timepiece is a certified Master Chronometer, the highest standard of precision, performance, and magnetic resistance in the Swiss watch industry. 

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Belvedere Vodka & The Doughnut Project Collab!

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We’ve got NYC’s best holiday treat!

Team H&S partnered our client Belvedere Vodka with The Doughnut Project to create the first Super-Premium Vodka Doughnut – the Belvedere Heritage 176 Old-Fashioned Doughnut. Together we developed the recipe ensuring the distinctive tasting notes of walnut, honey, and allspice in Belvedere’s Heritage 176 are enjoyed in the limited-edition doughnut. If you’re in NYC, make sure to head down to The Doughnut Project this weekend to grab one while you can – they’re only available this weekend and next! P.S. It’s also the perfect holiday treat for friends or family 🍩

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