STEINWAY & SONS | NOTE BY NOTE
Steinway & Sons, the creators behind the world’s finest pianos offer consumers complementary streams of the full-length independent documentary, Note by Note: The Making of Steinway L1037, produced by award-winning filmmaker, Ben Niles which follows the creation of a Steinway concert grand #L1037, from forest floor to concert hall.
BELVEDERE | A BEAUTIFUL FUTURE
We always counsel our clients to create work that is purposeful, diverse and fair. Belvedere’s “A Beautiful Future” Campaign captured this mission perfectly. The program celebrated the shared ambition between Belvedere and Janelle Monae to create a future where natural character, and differences, are equally celebrated. Together, we created immersive experiences in three key markets (New York, Chicago, and Atlanta) to celebrate “A Beautiful Future” through the lens of diversity, equality and self-expression.
CLOROX | SPRING QUEENING MEDIA DAY WITH BILLY PORTER
Studio HS worked with Clorox and Billy Porter to kick off Clorox Scentiva’s “Spring Queening” campaign which promoted Spring cleaning as a form of self-care. The team reimagined common living spaces as whimsical moments inspired by the intense fragrance of the Scentiva collection. Attendees were encouraged to take photos in the “Instagrammable” cleaning vignettes, sample products, craft flower crowns and hop in the photo booth for an immersive snapshot moment with Billy uploaded to social.
B.TEMPT’D | COMFORT INTENDED CAMPAIGN
b.tempt’d enlisted twenty lifestyle/fashion influencers to promote their Comfort Intended Collection aimed to make you feel at ease all day, every day. Influencers promoted the benefits of comfort including no pinching, no unpleasant end-of-day discomfort, no unwanted lines and positioned it as the best “WFH” bra collection.
WACOAL | BRA WOES CAMPAIGN
This Spring, Wacoal enlisted ten lifestyle/fashion influencers to show how Wacoal delivers the best solutions to combat your worst bra woes. The campaign used influencers to share how Wacoal bras help to fix their personal bra woes – from lift, to side smoothing and more. To date we have generated 484.5K impressions from just three influencers.
OMEGA | JAMES BOND “NO TIME TO DIE"
Starting with 1995’s GoldenEye, the OMEGA Seamaster has been 007’s watch of choice. For the 25th installment of the franchise OMEGA introduced two new watches at a December 2019 press conference with OMEGA executives and brand ambassador, Daniel Craig. We worked with our media contacts to secure long-lead placements about the new watches and OMEGA’s longstanding partnership with Bond in top tier media, and are looking forward to the release of the film, “No Time to Die”, in late 2020!
THE FUTURE DOESN'T SUCK
Last summer, BACARDÍ teamed up with Lonely Whale to launch the Straw Vinyl Program as part of its #TheFutureDoesntSuck campaign. The initiative repurposed donated plastic straws and upcycled them into the first-ever straw vinyl record pressed with the hit summer song, ‘Make it Hot’ by Major Lazer and Anitta. 100% of the proceeds went directly to the Lonely Whale Foundation and each record sold “saved” 600 single-use plastic straws from polluting oceans!
BOOKING.COM | BOOK YOUR RESOLUTION
Have you ever wondered what the easiest way was to check that preverbal box on your New Year’s Resolution? Booking.com had the exact solution to kick-start your Resolution: by booking it. The world’s leader in global travel created the very first Book Your Resolution Retreat featuring 20 themed resolution suites for guests to “check-into” their vow for 2020 and check-out in true New Year, New You fashion.
Bacardi Limited launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. Bacardi and its brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledged $3 Million USD in financial aid and other support to help the people on the frontlines of our industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by PATRÓN® tequila. Some of the organizations we are working with include Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail Foundation.
