CHALLENGE

The 2020 holiday season and gift-giving looked different than yesteryear. To help keep the holiday spirit alive, Belvedere activated a holiday gifting program that encouraged our key influencers, talent partners and media friendlies to share their gratitude by paying it forward with the Best and Fresh “cheersing” moment with a loved one.

However, the feeling hope, gratitude, and good cheer continued to fill the air. In an effort to pay homage to the past, live in gratitude of the present and spread good spirits - we encouraged consumers to pay their good “cheers” forward.

RESULTS

• Launched: A Get a Bottle, Give a Bottle initiative - encouraging consumers to gift the spirit of good cheer forward

• Engaged: A total of 28 influencers (6 paid; 22 unpaid)

• Gifted: A total of 68 bottles / holiday mailers gifted to media and influencer friendlies.

• Secured: 132 social media posts shared (38 paid, 94 unpaid), garnering 12.8M+ social impressions (11.2M paid, 1.6M unpaid) and 27.5K+ engagements (avg. 1.4%)