Bacardi Winter Summerland

Rum’s out, sun’s out New York City! Bacardi treated the big apple to a warm and sunny “Winter Summerland” in the heart of Times Square infusing the holiday season with island flair via 27 digital billboards featuring BACARDÍ, a Stop-and-Shop Merch Truck, a fleet of decked out pedicabs, and a flash-mob of break-dancers and roller-skaters. The pedicabs picked up some notable passengers like West Side Story’s Ana Isabelle and Broadway performer Tristan Mack Wilds, who both rocked some BACARDÍ swag of course!

BACARDI | CONGA feat. YOU!

In late-January we helped our client Bacardi launch Conga Feat. You, reimagining the iconic song from the 80’s for this generation. We were honored to be a part of the process from the very beginning - from capturing exclusive BTS content to engaging influencers to leading the global press roll out. Check out the music video and grab a mojito and shake your body baby do that Conga! #CONGAfeatYOU #DoWhatMovesYou

BACARDÌ | Coquito For The Holidays

It’s officially holiday season and you know what that means... Bacardì limited edition, ready to drink Coquito is back! If you haven’t tried it yet, let’s just say our holidays aren’t complete without it! Thank you to all of our influencer partners and their moms + grandmothers for sharing this special holiday moment with us ✨

Check out the punch bowl recipe below to make it for yourself at home!

1 L BOTTLE BACARDÍ SUPERIOR RUM

15 OZ CREAM OF COCONUT

14 OZ CONDENSED MILK

12 OZ EVAPORATED MILK

2 TBSP VANILLA EXTRACT

CINNAMON TO TASTE

BACARDÍ | Halloween 2021

For the most non-traditional Halloween to-date, H&S embarked on an integrated PR, influencer and talent plan to hero the latest expression to join the BACARDI Rum Portfolio - BACARDI Spiced - as well as the limited-edition spooky bottle of BACARDI Superior, back for the second year in a row.

To make sure consumers knew that Halloween was not dead, we showed them all the ways they could celebrate from home with beauty tutorials from influencers who spiced up their partners and friends’ looks on Instagram. For more widespread buzz, we tapped Halloween superfan Vanessa Hudgens and her bestie GG Magree who held a cross-country virtual ‘spooky date night.

BACARDÍ | Spiced Rum

BACARDÍ® rum is breaking ground in the spiced rum segment with the exciting relaunch of BACARDÍ Spiced – an aged rum blended with natural flavors and spices for a bold, yet smooth taste.

Just in time for fall festivities and sports-watching season, the world's most awarded rum brand has drafted BACARDÍ Spiced into its robust rum portfolio as its reenergized power player to take on the competition.

We’ll be adding this flavor packed spiced rum to all our fall cocktails this season. Try out some of the team’s favorite and easy Rum, 2, 3 recipes below!

Spiced & Cola
2 parts BACARDÍ Spiced Rum
4 parts cola
METHOD: Fill a highball glass with cubed ice. Pour in the BACARDÍ Spiced Rum, followed by the chilled cola. Give it all a gentle stir. Garnish with a lime wedge..

Spiced & Ginger
2 parts BACARDÍ Spiced Rum
4 parts ginger ale
METHOD: Fill a highball glass with cubed ice. Pour in the BACARDÍ Spiced Rum, followed by the ginger ale. Give it all a gentle stir. Garnish with a lime wedge.

BACARDÍ | Mojito Remix Contest

BACARDÍ Rum is challenging all at-home bartenders – and even some celebrities— to join the #BacardiMojitoRemix Contest, an Instagram competition that calls on consumers to put their own spin on the signature mojito recipe! Keeping the key ingredients of the iconic drink consistent – BACARDÍ Rum, lime, and club soda – the mojito remix leaves it up to budding mixologists to infuse this classic cocktail with their creative spin. The winning Mojito remix and the at-home mixologist behind the recipe will receive an exclusive virtual BACARDÍ rum happy hour DJ’d by MICK.

BACARDÍ | Cupboard Cocktails

BACARDÍ has partnered with a team of talented bartenders and drink experts to launch Cupboard Cocktails – an Instagram Live series that helps transform people’s random odds and ends into elevated rum cocktail recipes.

People at home are invited to submit their pantry ingredients through Instagram questions on the @bacardiusa channel and a featured mixologist will then create a brand-new rum cocktail recipe based on the top responses.

Check out the winning recipes on @bacardiusa now!

BACARDÍ | The Future Doesn't Suck

THE FUTURE DOESN'T SUCK

Last summer, BACARDÍ teamed up with Lonely Whale to launch the Straw Vinyl Program as part of its #TheFutureDoesntSuck campaign. The initiative repurposed donated plastic straws and upcycled them into the first-ever straw vinyl record pressed with the hit summer song, ‘Make it Hot’ by Major Lazer and Anitta. 100% of the proceeds went directly to the Lonely Whale Foundation and each record sold “saved” 600 single-use plastic straws from polluting oceans!

BACARDÍ | #RaiseYourSpirits

Bacardi Limited launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. Bacardi and its brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledged $3 Million USD in financial aid and other support to help the people on the frontlines of our industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by PATRÓN® tequila. Some of the organizations we are working with include Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail Foundation.