Last Thursday, our very own Director of Lifestyle & Brand Engagement, Luis Braga, joined The PR Net’s latest webinar on Impactful Allyship in Marketing and Communications where he provided valuable insights into the importance of minority consumer purchasing power, diversity in media and influencer relations, and the fundamental ways brands can make campaigns more representative and relevant for the black community.

The following excerpts from the webinar highlight these topics and how, at H&S we continue to work with our clients to ensure diversity and inclusion are at the forefront of strategy and communications.