Food

“Cheers to the weekend”

Fashion

Fashion Week obviously looked different this year- with lots of brands opting for digital presentations or virtual lookbooks. Love that Cristian Siriano pivoted his show to be an intimate affair at his CT home. The whimsical collection, décor and gifting was something out of a classic movie!

Loved this read on Repeller about creatives on Instagram who are making art and fashion fun. As someone who spends hours stalking the popular page on the app, this article stood out to me because I love hearing the stories and inspiration behind this kind of work and it shows you how people use their platforms on a totally different, and sometimes cooler, level.

Since short-form video took the world by storm, luxury brands including Louis Vuitton, Christian Dior and Balenciaga are embracing TikTok, where teen influencers capture millions of followers with flashy dance routines and challenges. With hopes to drive competition in their direction, Facebook Inc.-owned Instagram introduced its new Reels feature that can help it stay relevant to sellers of the hottest handbags, shoes and watches. Users on TikTok tend to be younger, an important demographic for luxury brands. By 2025, under-45s are set to make up half of the luxury market and of that, 15% will be younger than 30, according to Bain & Co.

Entertainment

To introduce W magazine's 2020 TV Portfolio, current tv stars were asked about their favorite quarantine shows then styled themselves as the chosen shows for their accompanying photo. Looking forward to the Emmys this Sunday night!

Culture

In this powerful essay, model and actress Emily Ratajkowski discusses reclaiming her image and gets very personal talking about sexual assault. A must-read.

Another brand who touted progressive policies around labor and worker’s rights, only to have the inside workings cracked open to show they didn’t practice what they preached.

A Broadway Season in Purgatory

Mental Wellness

So many of us love when Autumn rolls around. I absolutely cannot wait to whip out my cozy sweaters and cute boots! However, I was not aware of the psychological reasons behind my love for this season. This article brings up some interesting points.

Industry

Despite the talks about the apps future, one thing is for sure… TikTok has helped to transform brand marketing and modern day storytelling. WE as marketers are less inspired to view ads. WE scroll past them and are annoyed by forced pre-rolls. Why wouldn’t we expect anyone else to enjoy them? TikTok enables brands to build more dynamic connections and tell important stories. Let’s convince our clients to stop making ads that are skippable and instead invest in creative, authentic content + content creators that people will truly enjoy. Let’s make the ask – more time, creative resources and solid production budgets. Please and Thank You!

Apparently Trump plans to ban any further downloads of TikTok on Sunday. Current users also won’t have access to improved apps, updated apps or upgraded apps.