H&S

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Hot Topics | October 9th

Fashion

The voices missing from fashion’s sustainability goals. Advocates say the industry should listen to a more diverse group of people from different geographic regions.

Chanel Brings Tinsel Town To The Grand Palais – loved the story behind the new collection.

Food

The news of the Central Park Boathouse permanently closing hits close to home – both because it’s always been a go-to restaurant for my family, and also because it used to be one of my clients at my last agency. 💔 Definitely hope they find a way to reopen in Spring 2021.

While things are closing left and right, Sour Patch opened a flagship store in soho to give fans of the brand a new way to interact with the candy and its characters.

Interesting that that brand still soldiered through with this store opening which was a gamble even before the pandemic.

Beauty

The top-searched Halloween 2020 makeup looks are referencing pop-culture figures from prior years, according to a new report by Cosmetify. The annual report showed that clown makeup ranks in the top spot in the U.S. with over 2.5 million combined annual searches. In second place is makeup looks from HBO’s hit 2019 show “Euphoria” with 1.9 million annual searches. The TV show is known for revitalizing interest behind graphic, glittery makeup looks and was a source of inspiration for last year’s Halloween as well as for the New York Fashion Week Spring 2020 runway.

Culture

I knew the memes were going to flood Twitter and other social media platforms as soon as that fly stole the spotlight. Here’s a comedic take on one highlight from Wednesday’s VP debate.

What Big Business Said in All Those Anti-Racism Statements following the murder of George Floyd: Not Much! Leading into the end of June, there were a flurry of promises to “due better,” promoting images of solidarity and respect. There was recycled “diversity” language and mentioned George Floyd. Few talked about the Movement of Black Lives and none discussed their respective equity issues. This is fuel to help position H&S + Reframe as a solution for Organizational Cultural Transformation.

Industry

After a video of himself riding a skateboard down the highway with Ocean Spray in hand and Fleetwood Mac’s “Dreams” as his soundtrack went viral on TikTok, Nathan Apodaca not only caught the attention of Mick Fleetwood, but also the CEO of Ocean Spray. Ocean Spray then surprised Nathan by gifting him a brand new truck filled with the bottles of the cran-raspberry juice. Such a cool way of a brand engaging with viral, organic content and giving back to a deserving fan.

I’ve been gathering inspiration reading about how brands are launching products virtually or hosting events as we continue to plan for our clients. YSL a new fragrance this week complete with a virtual photo booth, DJ and mixology session. Their mailer leaves a lot to be desired!