Fashion

We saw a fashion week first in Paris this year! Coperni launched a drive-in fashion show, where 70 guests were brought into the space in cars that illuminated the runway with their headlights, allowing the models to walk safely outside the vehicles while spectators felt immersed.

This article was so interesting because it talks about the history of American fashion and how the industry has changed and the expected future trends.

Retail

For International Women’s Day Barbie has created an Eleanor Roosevelt doll, which is the latest doll in a series of historical icons that started rolling out earlier this year, joining Maya Angelou, Ella Fitzgerald and Rosa Parks. This new doll for IWD is in addition to a digital series call “You Can Be Anything” geared toward families and young girls.

Industry

This week, Pinterest unveiled new tools and insights for marketers at its first global advertisers’ submit. Top new features revealed 1) Pinterest Premiere, a new video ad targeting solution combining demographics and interests; 2) Pinterest Trends, a tool that allows marketers to see short and long-term trends through data and graphs; 3) Conversion Insights: ability to see promoted and organic metrics in one integrated report – highlighting attribution windows and consumer path to purchase.