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Hot Topics | April 23rd

Industry

Gen Z is gaining spending power and social awareness. Influencer marketing is of utmost importance to reach this audience now that they have growing interests as they enter adulthood.

Culture

Mental Health Awareness Month is fast approaching as we near the end of April and look towards May. This article discusses the sliding scale of mental health throughout the past pandemic year, the “blah” feeling we’ve all described at one point or another, and little ways to help your own mental health “flow.”

Speaking of the pandemic, as we near larger vaccinated numbers, The Atlantic positions that there will be 2 types of post-pandemic socializers. Where do you fall?

Tech

Michelob Ultra’s Pure Gold is now brewed with 100% renewable electricity from solar power and they released a new song with Colombian musician Maluma to mark the occasion.

Fashion

Over the past few years we’ve seen brand collaborations popping everywhere with an emphasis on nostalgia. The recent famed brand collaboration between Coca-Cola x Fila celebrates individuality and encourages shoppers to “be positive, be yourself and spread the love” all while staying cozy.

In light of Earth Day this past Thursday, WWD highlighted some amazing fashion brands for following sustainability principles and values.