Social

During this week’s IG Creators Week, Instagram announced new ways influencers can make money (read: commission) on purchases made through their platform. The company is working on tools that would allow influencers to sell products directly through their personal profiles and set up new shops via the app.

Culture

According to The Cut, FOMO is back. It might have gone into hibernation for a while, but we may now be on the way to a new golden age as we try to make up for the year we lost by doing more than ever. The article breaks down the psychological aspects of FOMO, as well as the impact that the pandemic and pre-pandemic lifestyle had on this idea.

The Calm app has recently announced that they will match the fine given to Naomi Osaka after she refused to speak to the media regarding mental health concerns. The app states they will offer to pay fines for other players who decline to speak to the media in order to protect their privacy regarding their mental health.

Cosmo does a great job at explaining why Juneteenth should be recognized as a national holiday by everybody, not only black communities. This is a very relevant first step at educating one other especially as the holiday is approaching.

Fashion

A surprising partnership between popular automobile brand Toyota and online fashion retailer Cuyana present portable and mobile showrooms this summer for customers in California.

Industry

Creator burnout is on the rise. As agency partners, it is critical to understand what we ask of creators and develop more empathy as we surpass the 1.5 year mark of digital content being how brands relied on reaching their audiences with original content during a time where original production was limited.