We love to see our staff giving back to the next generation of PR! Chief Brand Officer Veronica Rodriguez will be part of the PR Council’s Agency-Ready Certificate panel titled The Path Toward a Diverse and Inclusive Industry. This panel is a part of a series of sessions that are part of the PR Council Agency-Ready Certificate (ARC) program that’s open to college and graduate students and recent grads. The certificate program requires participation in live or recorded webinars on important areas including strategic counsel, client service, persuasive writing, applying data, social media strategy, crisis communications, DE&I, etc.

The goal of the program is to introduce students to the multitude of sectors available at PR Council member agencies. There are over 65 member firms who’ll be instructing/participating in sessions and have the ability to pipeline new talent, and we are so proud that our own Veronica is one of them! This series is scheduled to kick off on July 8th and currently has more than 1,500 students registered for this year’s session.