To help Americans reunite with their friends through travel after a year of being apart, Booking.com partnered with Superfly X to turn The FRIENDS Experience in NYC into a once-in-a-lifetime bookable overnight stay. StudioHS created the unique accommodation inside the recreation of Monica and Rachel’s apartment, and H&S amplified the activation through earned media and an owned social media strategy. The campaign objective was to highlight Booking.com’s breadth of alternative accommodations by creating the ultimate sleepover dedicated to the iconic, beloved 90s sitcom.