Rum’s out, sun’s out New York City! Bacardi treated the big apple to a warm and sunny “Winter Summerland” in the heart of Times Square infusing the holiday season with island flair via 27 digital billboards featuring BACARDÍ, a Stop-and-Shop Merch Truck, a fleet of decked out pedicabs, and a flash-mob of break-dancers and roller-skaters. The pedicabs picked up some notable passengers like West Side Story’s Ana Isabelle and Broadway performer Tristan Mack Wilds, who both rocked some BACARDÍ swag of course!