Excerpts from PRovoke Media Q&A,

"Covid-19: What It Means For Entertainment PR":

The shutdown of movie theaters, live events and sports has left the entertainment industry reeling, leaving communicators having to change not only what they are pitching but how they are doing so.

“It’s critical for publicists who are managing talent and influencers to think very carefully about how their actions will be perceived. While some celebrities and influencers may think they are lending support or showing people “we're just like you,” that’s not always how it comes across.”

“We’ve made monitoring the content and tone of media coverage a top priority, and we’ve adopted the practice of checking in with journalists and editors before sending any entertainment and lifestyle pitches..”

"There are many examples of brands that are stepping up, showing resilience and providing impactful support in response to COVID-19. BACARDI is one of our longest-standing clients, and they wasted no time identifying opportunities to help combat the crisis in a meaningful way."

"We need to consider that the quarantine mindset may not go away immediately, so we will have to find ways of marrying virtual experiences with opportunities to bring people together again."

"We need to continue closely monitoring the news cycle and be mindful of the limited resources within the editorial community during this time."