BELVEDERE | A BEAUTIFUL FUTURE

We always counsel our clients to create work that is purposeful, diverse and fair. Belvedere’s “A Beautiful Future” Campaign captured this mission perfectly. The program celebrated the shared ambition between Belvedere and Janelle Monae to create a future where natural character, and differences, are equally celebrated. Together, we created immersive experiences in three key markets (New York, Chicago, and Atlanta) to celebrate “A Beautiful Future” through the lens of diversity, equality and self-expression.