Excerpts from a PR Net panel discussion,

"Using Digital Tools to Conduct Business When IRL Isn't Available Anymore":

“I think we are actually positioned right now to be so helpful to our clients, and what I am loving is the amount of CEOs and CMOs from big companies that we work with, as well as, the smaller ones, who are really relying on us to tell them how to communicate their message.”

“Try to keep your spirits up, its really hard, its unchartered territory, we don’t know what’s going to happen so all we can do is prepare and try to support each other.”

Best practices for keeping yourself and colleagues engaged while working remotely:

• Conduct business as usual – make staff meetings digital, share work, and congratulate each other for jobs well done

• Create a virtual cocktail hour and invite kids, pets and spouses to join

• Carve out time for virtual dance parties to get up and move around together

• Coordinate for 1 on 1 check-ins to ensure everyone is connected

• Find ways to create engaging content – TikTok contests, workout videos, home décor tips, or make-up tutorials

• Share all pertinent updates and news stories with clients