Excerpts from the PR Net,

"On today's approach to client work:":

One of the elements of our agency’s approach has always been agility: we are able to rapidly reset, retool, rejigger based on what we perceive as the client’s best interest and opportunity as culture changes. Wow, that has certainly been tested more than I could ever have imagined during this period of constant upheaval. Yes, some of our clients have gone on hiatus and others have cut their spend—particularly in the hard-hit hospitality and F&B spaces. Our biggest cut has been in experiential—as you might imagine—but we are working closely with our best vendors to create new technology capabilities for clients allowing them to launch products and keep brands top of mind virtually. It’s a work in progress that I’m excited about. Fortunately, we work with primarily Fortune 500 companies that trust our counsel and have effectively planned for the future.

What I find particularly interesting is the type of new business opportunities that have proactively approached us in certain categories that frankly surprised me, including beverages and consumer products. Americans, and consumers globally, have sharply cut back on many items that are now considered luxuries, but these brands wanted to think ahead and show up in a way that conveys to people: ‘We’re here for you, but when you’re ready.’ I find that forethought incredibly smart.  

We’re truly in a unique situation as a boutique agency within a larger global consultancy, which brings us a healthier pipeline than many smaller independent firms. The rulebook brands traditionally used to source agencies has certainly been thrown out in 2020. Brands are realizing that this is an ideal opportunity to review new agencies with new thinking that they haven’t seen before. This absolutely puts us in a strong position.