FINDING A PATH TO THE NEW NORMAL

In this uncertain and isolating time, we need to provide solutions for our clients to execute activations that promote a sense of community. The next few months will show rapid growth of virtual experiences and streaming platforms. We need to utilize these platforms in meaningful ways to create impactful experiences.

WHEN PLANNING A VIRTUAL EXPERIENCE CONSIDER PROGRAM SIZE:

• Large scale virtual meetings and events- The digital format will create more content that can be used for future events/advertising. Recorded content, will extend the projected reach of an activation. Utilize geo-targeting to create smaller more targeted experiences for guests

• Small scale activations- Create personalized experiences to highlight a product or brand service via streaming platform. Promote product education through master class sessions.